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Writer's pictureKaleb Irving

Gun Culture's Biggest Problem




This idea was the impetus for this entire project. Even as someone who is newer to the whole arena of preparedness and defense, I was enjoying making some content here and there about the things I was working on. I knew I wanted to help other people learn, but I wasn't sure what I wanted to focus in on. Then as I grew more passionate about equipping people, I started to realize that there are lot of new people who are just getting into this. Very few of the people I find in real life have spent as much time considering these topics as even an intermediate level "enthusiast." In fact, most people outside of those you might meet in related areas have not given preparedness much consideration at all. And, they definitely don't know all the "industry standards," culture references, "common" knowledge, inside jokes and everything else. As such, when some of these people would start following individuals or companies I would recommend, they could easily end up feeling like they were drowning in information. Then I had other guys who would ask me what "X" to buy and I would recommend 4 companies with 6 different products and the pros and cons of each and they would just look at me like a deer in headlights. I've even had guys tell me, "Just tell me what to buy." So, the question had to be asked "why havent we come up with a way to get people introduced and up to speed with these ideas and principles?"

Unfortunately, it seems like as a community and culture, we have neglected to address this issue. We easily get sucked into the culture and want to spend all our time focusing on forward thinking and with the people who are already at our own level or further ahead. Even a lot of the companies that are industry staples seem to miss out on this demographic.


Since I am a newer individual, a lot of this information is still fresh to me; but since I am the type of person who hyper fixates on problems and solutions, I have been able to gain a fair capability in a short time. This encouraged me to consider doing something to help new practitioners of preparedness. One principle that has always stuck in my mind is that your best "customer" is the person you were two years ago. Or put differently: Be the person you were looking for two years ago. So, I thought, If I am going to make content, why not fill a direct need for the people in my life and offer it also to my followers? And this is where we are today.

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